Customer Success
Keurig Dr Pepper
Breaking Through Legacy Processes and Siloed Decision-Making
See how Keurig Dr Pepper connected planning functions, improved collaboration, and created a shared view of its supply chain.

Industry: Food & Beverage Manufacturing
Vertical: Consumer Packaged Goods (CPG)
Headquarters: Burlington, MA & Frisco, TX
Website: www.keurigdrpepper.com
Key Outcomes
- Stronger alignment across teams
- Faster scenario planning
- Enhanced network visibility
- More proactive planning
- Better strategy-to-execution alignment
Company Overview
Keurig Dr Pepper (KDP) is one of North America’s leading beverage companies, operating a highly complex supply chain spanning manufacturing, distribution, and direct-store delivery. With a diverse product portfolio and multiple operating models, the company continually looks for ways to improve planning, collaboration, and supply chain decision-making.
“We needed to find a partner that could help supplement the skills that we didn’t have, but also a tool that would advance our ability to scenario the network. We shifted to GAINS because of the ability to put our hands on the tool and the architect modeling tool. It was important for us to be a part of the modeling, the data collection, the validation and the scenario building. Rather than just pass over data, here are the keys.”
– Tyler Waddles, Director of Logistics – Transformation & Business Operations, Keurig Dr Pepper
The Challenge
Planning decisions were often fragmented across teams, making it difficult to:
- Align demand, supply, and logistics decisions
- Evaluate trade-offs quickly
- Respond to disruptions and changing demand
- Create a single, trusted view of the network
The Solution
With GAINS, KDP moved beyond disconnected tools and spreadsheets to create a shared network model that supports scenario planning, cross-functional collaboration, and faster decision-making.
Objectives
Choosing GAINS for its proven track record of success, expertise in the distribution industry, and innovative approach, Border States set a path to revolutionize its supply chain management. More than just adopting a new system, it was a commitment to embracing a data-centric culture guided by leaders with an eye on delivering actual results quickly.
Border States transformed their purchasing process using the GAINS Performance Optimization Platform. Their primary goal was to automate 90% of purchase orders sent to vendors, creating a more impactful, responsive, and resilient supply chain – and freeing their team to focus only on exceptions. Achieving this milestone within only three months, Border States demonstrated their commitment to embracing new technology and setting new standards in supply chain management.
More than just implementing new supply chain planning software, Border States focused on changing the way their employees think and work. Embracing cloud solutions and advanced technologies like machine learning (ML) showed the team what was possible in understanding lead times, inventory management, and much more, focusing more on strategic decision-making and analysis than manual processes. This transformation was vital to improving efficiency and maintaining their competitive edge in the industry.
Border States was able to reduce its manual processes and enrich its teams’ focus on strategic decision-making and vendor relationship management. Moreover, Border States has been at the forefront of using ML in its partnership with the GAINS Labs data science team, refining their lead time predictions, resulting in better service and cost reductions across its network.
- Achieving 90% automation in sending purchase orders to vendors, allowing teams to focus on strategic tasks like vendor spend and supply chain support
- Better insights led to smarter replenishment policies, resulting in less cost per PO, less reliance on shipping, and improved environmental sustainability.
- Making more efficient use of working capital
- Better insights led to smarter replenishment policies, resulting in less cost per PO, less reliance on shipping, and improved environmental sustainability.
“The GAINS collaboration has been the key that has unlocked what we’re doing.”
– Tyler Waddles, Director of Logistics – Transformation & Business Operations, Keurig Dr Pepper
Download the Full Case Study
Learn how Keurig Dr Pepper modernized network design, improved planning alignment, and built a more connected approach to supply chain decision-making.
Hear the Story from Keurig Dr Pepper
Supply chains don’t stay still, and neither does Keurig Dr Pepper. In this episode of the GAINS On podcast, Tyler Waddles joins host Joe Davis to discuss modernizing network design inside a fast-growing organization. Learn how KDP moved beyond spreadsheets to evaluate scenarios faster, compare alternatives with confidence, and create a shared view of what’s possible across the supply chain.
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