Customer Success

L’Oréal

From Lipstick to Logistics: GAINS Gives L’Oréal a Supply Chain Glow-Up

L’Oréal supply chain case study
L’Oréal Groupe
  • Industry Sector: Consumer Goods
  • Vertical: Beauty/Cosmetics
  • Headquartered: Clichy, Hauts-de-Seine, France
  • Website: www.loreal.com/en

4

Divisions transformed with AI-powered inventory optimization

<12

Months from kickoff to full global implementation

Significant reduction in expired, excess, and obsolete inventory

100%

Planners freed up for strategic work instead of manual tasks

As the world’s largest beauty company, L’Oréal manages a massive global network—manufacturing and distributing products across 36 brands in over 150 countries. But behind the scenes, their supply chain was relying on a legacy Excel-based system that required heavy manual input and quarterly updates. It simply wasn’t built to handle the speed and complexity of today’s beauty market. With shifting consumer demand and increasing supply chain disruptions, L’Oréal needed a smarter, faster, and more scalable approach to inventory planning. That’s when they partnered with GAINS to launch a bold new initiative: Project MEIO (Multi-Echelon Inventory Optimization). Instead of just patching the old system, they embraced AI-powered planning to unlock real-time insights, automate decision-making, and give teams the tools to focus on long-term strategy.

“Project MEIO is not just a game- changer: it’s a paradigm shift in how we approach inventory management. We’re moving from estimate to precision, and the results on improving service to our customers and managing our inventory will be transformative.”

Michael Wachtel, VP of Supply Chain Data & Analytics, L’Oréal

Key Takeaways

  • Scaled across 4 divisions globally
    Broad adoption across L’Oréal’s vast supply chain network.

  • Fully implemented in under 12 months
    From kickoff to completion—including hypercare—delivered with impressive speed.

  • Improved product availability while optimizing inventory levels
    Enhanced customer service without the burden of overstock.

  • Reduced waste
    Minimized expired, excess, and obsolete inventory through smarter forecasting.

  • Freed up teams for strategic work
    Less manual data entry, more time for proactive planning.

Want the full story? Download the case study to see how GAINS helped L’Oréal give their supply chain a high-performance makeover.

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