Divisions transformed with AI-powered inventory optimization
Months from kickoff to full global implementation
Significant reduction in expired, excess, and obsolete inventory
Planners freed up for strategic work instead of manual tasks
As the world’s largest beauty company, L’Oréal manages a massive global network—manufacturing and distributing products across 36 brands in over 150 countries. But behind the scenes, their supply chain was relying on a legacy Excel-based system that required heavy manual input and quarterly updates. It simply wasn’t built to handle the speed and complexity of today’s beauty market. With shifting consumer demand and increasing supply chain disruptions, L’Oréal needed a smarter, faster, and more scalable approach to inventory planning. That’s when they partnered with GAINS to launch a bold new initiative: Project MEIO (Multi-Echelon Inventory Optimization). Instead of just patching the old system, they embraced AI-powered planning to unlock real-time insights, automate decision-making, and give teams the tools to focus on long-term strategy.
“Project MEIO is not just a game- changer: it’s a paradigm shift in how we approach inventory management. We’re moving from estimate to precision, and the results on improving service to our customers and managing our inventory will be transformative.”
Michael Wachtel, VP of Supply Chain Data & Analytics, L’Oréal
Scaled across 4 divisions globally
Broad adoption across L’Oréal’s vast supply chain network.
Fully implemented in under 12 months
From kickoff to completion—including hypercare—delivered with impressive speed.
Improved product availability while optimizing inventory levels
Enhanced customer service without the burden of overstock.
Reduced waste
Minimized expired, excess, and obsolete inventory through smarter forecasting.
Freed up teams for strategic work
Less manual data entry, more time for proactive planning.
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Disruptions aren’t just frequent in today’s supply chains; they’re progressively becoming more volatile and complex. [...]
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